Our Work
The National Convention Centre
Integrated
Rebrand
The National Convention Centre (NCC) selected CouchCreative to assist them in the development and implementation of an integrated communications campaign to launch the recently upgraded facility. The $30 million refurbishment was an initiative supported by the ACT Government and a holistic communication strategy was developed to reposition the Centre as Australia’s leading conference venue.
With only a slim timeframe for delivery, CouchCreative developed an engaging new brand identity for the Centre that was suitable for application across all print and electronic collateral. A modern and innovative web-based strategy was devised to position the Centre at the forefront of the market, and various launch activities including a national print campaign, assorted events and family tours, were also implemented.
Our Involvement
- Strategic brand development
- Brand system
- PR and media relations
- Advertising campaign
- Photography
- Website
- Interactive flash tools
- Database and form design
- Copy writing and editing
The Centre is now an industry leading venue supported by an energetic brand. The Centre’s website is an engaging and useful tool for event planners, event attendees and the general public. Features include two cutting edge interactive maps that showcase the spaces available and a range of resources as well as an online enquiry which promises to make event planning a quick yet effective process for event planners.