Our Work
LJ Hooker
Press campaign
LJ Hooker Canberra engaged CouchCreative to develop and launch an integrated recruitment marketing campaign to attract positive, motivated and passionate candidates to their business.
A playful concept was developed driven by research and insight into the traits of successful agents and to appeal to hose in the workforce that aren’t satisfied with their current employment. The campaign also considered challenges of general brand awareness, the flow on employment opportunities and the choice positioning of LJ Hooker as am employers.
Our Involvement
- Conceptual creative development
- Research & analysis
- Advertising campaign
- Design & printing
CouchCreative designed an integrated campaign that explored themes such as transformation and transition while illustrating the evolution of industry professionals from their current jobs to becoming a successful member of the LJ Hooker network. The campaign interrupted the everyday norm and inspired and informed, it also delved into the emotions that psychologically motivate the actions of Australian real-estate professionals.