Our Work
Medicare Australia
Strategy
Brand audit and recommendation
Medicare Australia engaged CouchCreative to research, review and develop an overarching brand strategy to augment the organisation’s position and better align existing communication plans with its future objectives.
Our Involvement
- Strategic brand development
- Research and analysis
- Progressive workshops
- Evaluation and reporting
In order to gain a sound understanding of the challenges facing our client’s brand, CouchCreative conducted a stakeholder research program and a series of workshops. A comprehensive analytical report on the current master and sub-brand relationships closely followed as well as detailed evaluation of all existing communication collateral and procedures. The report was extremely well received and provided a solid platform from which all branding communication may be leveraged well into the future.